I often get asked about where I came up with the idea for the UrinalFly. The original idea belongs to economist Aad Kieboom. From a 1999 Whole Earth Aricle talking about bringing the UrinalFly to JFK airport: “Each urinal at the Amsterdam airport has the black outline of a fly etched into the porcelain-”This improves […]
It all started with an email interview over a year ago. I get a note from the guys at the NudgeBlog that they want to interview me for their widely read blog. I agreed, answered a few questions, and promptly forgot all about it. Then the book “Nudge” comes out and they use UrinalFly as […]
