Have you seen a CleanIt P-Guard Toilet Seat Urine Deflector?

I am always looking for ways to keep the bathroom and toilet cleaner, in addition to our Urinal Fly potty target decals.   This YouTube video caught my eye, but I am just curious if anybody has ever seen one of these deflectors, and what they think.  I’ve cleaned many a toilet seat, and this particular area of the toilet seat usually does receive the most amount of urine.  What do you think?