It all started with an email interview over a year ago. I get a note from the guys at the NudgeBlog that they want to interview me for their widely read blog. I agreed, answered a few questions, and promptly forgot all about it. Then the book “Nudge” comes out and they use UrinalFly as a prime example of the concept. The book is now a bestseller and more people know about us than ever! Thank you Thaler and Sunstein for the shout out. I appreciate that 2 of the great thinkers of our time acknowledge what we already know, that the UrinalFly is the ideal way to keep your bathrooms cleaner.